Google Uses Page Speed For Mobile Search Ranking


Google Uses Page Speed For Mobile Search Ranking

mobile search ranking

On January 17th, on the Webmaster Central Blog, Google has officially announced that they will use page speed as a factor to rank mobile search. This policy will come into effect from July 2018. So, after nearly 8 years since the announcement of using page speed for mobile search ranking (but only apply on a desktop, laptop ), Google has expanded its policy in the context of the use of mobile devices has become more popular than ever.

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The page speed will affect mobile search ranking

“Speed Update” will only affect the pages that provide the slowest user experience and will only affect a small percentage of search queries. It applies the same criteria to all websites, regardless of the technology used to build that website. However, the purpose of a search query is still a very influential criterion, so a slow-loading website can still be ranked high if it has good quality and relevant content.

Although there is no direct tool to figure out whether a site is affected by this new ranking factor, here are some resources that can be used to evaluate performance:

Chrome User Experience Report: A public data set of important user experience metrics for popular web pages around the world.
Lighthouse: A part of the Chrome Developer Tools that helps to test the quality (performance, accessibility, etc.) of web pages.

PageSpeed Insights: A tool that shows how well your site performs based on Chrome’s user experience report and suggests performance optimization methods.

For more information on this new policy, please refer to here.

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