Google Uses Page Speed For Mobile Search Ranking

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Google Uses Page Speed For Mobile Search Ranking

mobile search ranking

On January 17th, on the Webmaster Central Blog, Google has officially announced that they will use page speed as a factor to rank mobile search. This policy will come into effect from July 2018. So, after nearly 8 years since the announcement of using page speed for mobile search ranking (but only apply on a desktop, laptop ), Google has expanded its policy in the context of the use of mobile devices has become more popular than ever.

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The page speed will affect mobile search ranking

“Speed Update” will only affect the pages that provide the slowest user experience and will only affect a small percentage of search queries. It applies the same criteria to all websites, regardless of the technology used to build that website. However, the purpose of a search query is still a very influential criterion, so a slow-loading website can still be ranked high if it has good quality and relevant content.

Although there is no direct tool to figure out whether a site is affected by this new ranking factor, here are some resources that can be used to evaluate performance:

Chrome User Experience Report: A public data set of important user experience metrics for popular web pages around the world.
Lighthouse: A part of the Chrome Developer Tools that helps to test the quality (performance, accessibility, etc.) of web pages.


PageSpeed Insights: A tool that shows how well your site performs based on Chrome’s user experience report and suggests performance optimization methods.


For more information on this new policy, please refer to here.

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